About Us For Carolyn Stash, life has been filled with unexpected twists and turns, all of which have led her to the water. Carolyn created Atlastrax in 2014, a worldwide boat and asset satellite tracking company after identifying a need to track boats for safety and theft. In order to get her new woman-owned business off the ground, while working full time, she began volunteering at local tournaments, setting up booths to advertise her product, and started selling trackers one at a time.